Does Your Marketing Plan Need An Overhaul?

Does your Marketing Plan Need an Overhaul?

"If you orient your entire business to serving customers, you will be more successful.  This means you don't sell your services. Rather, you use your skills to help customers meet their needs."  (Rick Crandall, Ph.D.) Do you find yourself constantly asking yourself where the clients are and why you're having so much trouble finding them? The first step is to assess your marketing plan.  If you don't have a written action plan, that's your highest priority.  If you do have one, are you actually using it?  How do you track its effectiveness?  When was the last time you upgraded your strategies? Before you do anything else, you need to figure out where in the marketing cycle you're under-performing. Is your…

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Are You Ready To RAMP UP Your Business?

Are you ready to RAMP UP your business?

"Action expresses priorities."  (Mahatma Ghandi) "Most of us spend too much time on what is urgent and not enough time on what is important."  (Stephen R. Covey) We're almost into the middle of January.  If you're ready to launch a new business, struggling to find clients, or just plain overwhelmed, take a day for some strategic analysis.  Knowing what you want to accomplish and taking focused action is the way to structure your time and energy and avoid overwhelm.  In short, your results will improve when you begin to make better choices.  But before you choose, do your due diligence and gather the facts. Here are my TOP 25 questions to help you first look back on your 2017 results…

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As A New Year Fast Approaches, Skip The Usual List Of Resolutions….

As a new year fast approaches, skip the usual list of resolutions….

"And now let us welcome the new year, full of things that never were."  (Rainer Maria Rilke) "The first step toward getting somewhere is to decide you're not going to stay where you are."  (JP Morgan) 2018 beckons----are you ready? I love the feeling of possibility with the start of the new year.  It's an opportunity to let go of the previous year.  Living in the past can keep you stuck.  Letting go of what was can free you.  A new year (and, frankly, every single day of every year) is a great time to make a fresh start.  Rather than feeling regretful and disappointed, it's so much better to appreciate the here and now and, yes, decide to do…

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A Mindful Thanksgiving

A Mindful Thanksgiving

This Thanksgiving, as you get ready to relax into the LONG weekend of family (if you're lucky), football, Black Friday shopping and leftovers eating, take a few minutes to just be.  Take a few minutes upon arising, or step out into the dark night and walk around the block.  Be still.  Be in the moment.  Think about all that you can be grateful for right now.  For just a few minutes, forget about work issues and money issues and world events (and how to get your diet back on track after eating ALL THAT FOOD...) and appreciate all that you have.  Here are a few items on my list this year: My parents--both gone now--I miss them always but especially…

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The Key To Greater Business Success Is Taking The Time To Hire The Right People

The key to greater business success is taking the time to hire the right people

"Never hire someone who knows less than you do about what he's hired to do."  (Malcolm Forbes) "Great vision without great people is irrelevent." (Jim Collins) "Time spent on hiring is time well spent."  (Robert Half) Great leaders hire great people.  But most leaders are impatient and don't want to spend the time it takes to find the right person for the job.  The reality is that your business is best served when you take the time to hire well.  Here are a few of my top suggestions: 1.Each new hire is an opportunity to reevaluate the right "fit" for the position.  Ask yourself what you'll miss most about the departing employee.  What aspects of the departing employee did you…

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When It Comes To Marketing Your Professional Services, Are You A Marathoner Or A Sprinter?

When it comes to marketing your professional services, are you a marathoner or a sprinter?

"Either you run the day, or the day runs you."  (Jim Rohn) When I think of marketing my services, I remind myself regularly that I'm in it for the long haul. Marketing is not a one and done task.  Even professionals who've been in business for years can share a personal horror story or two about how they stopped marketing during a busy stretch only to start a new calendar year with nothing on their plate and an empty marketing pipeline. Here are some ways to think about your Marketing: Identify your daily/weekly/monthly numbers: Know your daily or weekly revenue goal needed to meet your annual income goals. Begin and end each day asking yourself if you met the goal…

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Are You MASTER Of Your (career) Domain?

Are you MASTER of your (career) domain?

"Switching from one career to another can be scary, but it can also be a thrilling experience.  Look at it as an opportunity to really go after what you want to accomplish in life and make a difference in the world.  The key is to take small, conscious steps and prepare yourself for a successful transition."  (Jack Canfield) Are you the master of your career domain?  What's your ultimate career goal?  Do you have a long-range plan with specific objectives and a time line to keep you on track? What interim steps must you take to position yourself for success? Or, maybe you're just muddling along hoping for the best... The reality is that most of us settle for less…

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Are You Struggling To Attract More Business?  Identify Your Daily Marketing Habits.

Are you struggling to attract more business? Identify your Daily Marketing Habits.

"Good work habits help develop an internal toughness and a self-confident attitude that will sustain you through every adversity and temporary discouragement."  (Paul J. Flyer) "When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there."  (Zig Ziglar) For greatest business success, identify your DAILY HABITS--actions you commit to implementing every single day to ensure continued success. These are actions I take outside of serving my individual clients.  Here are mine: DAILY--- Send 25 emails per day to members in my networking groups to introduce myself. Read for one hour on a topic relevant to my specialty or on marketing. Create new content--a client worksheet or assessment tool, a "how to"…

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Ready To Play A Bigger Game?  It All Starts With A VISION QUEST!

Ready to play a bigger game? It all starts with a VISION QUEST!

"Create the highest, grandest vision possible for your life, because you become what you believe."  (Oprah Winfrey) "A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more."  (Rosabeth Moss Kanter) "Vision always precedes strategy."  (Michael Hyatt) What exactly is a vision quest?  Maddisen K. Krown writes that a vision quest is most commonly used as a rite-of-passage ceremony practiced by certain Native American cultures performed to mark significant life transitions or changes.  Says Krown:  "The vision quest can be a powerful way to acknowledge, mourn, release, welcome, and celebrate important life transitions of any kind.  They give us the opportunity to turn changes into sacred…

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Free Yourself

Free Yourself

Instead of trying to make your life perfect, give yourself the freedom to make it an adventure, and go ever upward.  (Drew Houston) Every human has four endowments--self awareness, conscience, independent will and creative imagination.  These give us the ultimate human freedom...The power to choose, to respond, to change.  (Stephen Covey)   This weekend, we in the US will celebrate Independence Day--July 4th.  For most of us, we're focused on barbecues, the beach, fireworks, and leaving work early.  We don't always focus on the fact that it commemorates the adoption of the Declaration of Independence 241 years ago on July 4, 1776. Freedom means different things to different people.  In the US, we are privileged with bountiful freedom that many…

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