As a self-employed professional, I finally had to admit to myself that I am overwhelmed by social media for a multitude of reasons: Too many options: Which options make the most sense for my business? How to stand out and be heard/seen? What are the costs involved across all platforms? Too much time and energy to do it well How to have a consistent brand/message/focus? I tend to use it as an excuse to avoid reaching out to potential clients more directly through networking, warm-email prospecting, and even cold-calling. It can be a real balancing act to implement an EFFECTIVE strategy.  If you're struggling with overwhelm, check out my complimentary SOCIAL MEDIA PLANNER, which you can find on my RESOURCES…