“If you orient your entire business to serving customers, you will be more successful.  This means you don’t sell your services. Rather, you use your skills to help customers meet their needs.”  (Rick Crandall, Ph.D.) Do you find yourself constantly asking yourself where the clients are and why you’re having so much trouble finding them? The first step is to assess your marketing plan.  If you don’t have a written action plan, that’s your highest priority.  If you do have one, are you actually using it?  How do you track its effectiveness?  When was the last time you upgraded your strategies? Before you do anything else, you need to figure…